Apple, which for years has held the tentpole position in the tablet market with its iPad lineup of devices, appears to be struggling in the market as of late. According to the latest figure, Microsoft assumed the mantle in online tablet sales in October.
Marketing and research firm 1010data’s Ecom Insights panel, which tracks online behavior for market research purposes, noted that Microsoft’s tablets accounted for 45 percent of all online tablet sales in the United States in October. The figures are even more impressive when you consider that starting January 2015 to July 2015, Microsoft’s Surface lineup could only manage 15 percent of the share.
As of October 2015, Microsoft was a clear winner in the online tablet sales. Compared to its 45 percent of the market capture, Apple could only score 17 percent, and Amazon was at 10 percent. Samsung, HTC, and other accounted for others.
The spike in Microsoft’s performance could be accounted to high demand for the company’s Surface Pro 4 tablet. Microsoft’s Surface Book are also being well received by users.
The firm also noted that average selling price of Microsoft’s tablet has been $844, which is the highest by any in the past 12 months. For Apple’s tablets, the average selling price has been $392 in the same period. This goes on to suggest that more people are interested in the company’s iPad mini tablets.
As we noted earlier, the Microsoft Surface Pro 4 appears to be a better computing machine than Apple’s iPad Pro.