Responding to the recent influx of what Microsoft calls â€œbulk appsâ€ like the real estate apps we have seen flooding Marketplace, Microsoftâ€™s Todd Brix explained Microsoftâ€™s new approach to the issue.
Noting that a handful of companies were degrading the user experience with their bulk submissions and filling up the â€œNewâ€ category, he said the company would respond by limiting the number of apps certified by any one publisher to 20 per day.
They are also taking direct action, removing many apps from some of these publishers and attempting to work with them to increase the functionality of the apps and hopefully reduce their numbers.
Despite all these positive actions, it is of note that for the first time Microsoft has publicly acknowledged that app quality was no longer their main priority, saying â€œMicrosoftâ€™s philosophy is that an app marketplace should balance quality, choice and variety with a great customer experienceâ€. However given the emphasis the media placed on how many thousands of apps there are in Marketplace this is pretty understandable.
Read the full post with more detail at Microsoft here.