Microsoft Store AI hub has finally arrived for Dev & Canary insiders

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Have you been expecting for Microsoft Store AI hub? If so, you’re in for some good news.

As spotted by Windows enthusiasts @PhantomOfEarth and @XenoPanther, the hub has at last been made available to those who are part of the Canary and Dev channels. However, for the Dev channel, it is necessary to reset the application through Installed Apps on Settings.

The announcement was announced back in May alongside the hotly anticipated AI assistance tool, Windows Copilot, which had also just gotten its Beta debut on the Dev channel in Windows 11 Insider Build 23493. 

“Coming soon, we are introducing a dedicated section in the Microsoft Store on Windows that will curate the best AI experiences built by the developer community and Microsoft. To help optimize app discovery, we are introducing a new tool in Partner Center that leverages AI to generate and suggest search tags for apps to improve discoverability,” said Microsoft at that time.

To boost app discoverability, Microsoft also introduced AI-generated keywords for its new Store app. These tags will optimize search results and help developers attract more users.

Customers will now find it easier to navigate app reviews, thanks to AI-generated review summaries. Thousands of reviews will be condensed into a simple summary, making it quicker for users to assess the quality of an app.

Expanding the reach of Microsoft Store Ads, developers can now promote their apps in over 150 regions worldwide. Additionally, a premium spotlight placement in the Store and Bing.com search results will provide increased visibility.

What are your thoughts on the recent development of the Microsoft Store AI hub? Let us know in the comments!