Microsoft shuts doors at Helsinki flagship store
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Kauppalehti.fi reports that Microsoft has shuttered their Helsinki flagship store on May Day Eve with the loss of 15 jobs.
The store used to be a flagship Nokia store, and was rebranded to a Microsoft store only 5 months ago, in November 2014.
Microsoft Communications Manager Tomi Kuuppelomäki said Microsoft had decided to focus on consumer sales via retailers, telecom operators and their online store.
We know however that after disappointing sales in Q1 2015 (which was nevertheless up 18% YoY) Microsoft has said they would be focussing on cutting costs even further in the Microsoft Devices division, which we suspect means further job losses and closures of unprofitable outlets.
It is of note that the sale of the Nokia handset division to Microsoft has resulted in a significant loss of momentum for Windows Phone in Finland, according to Statcounter, suggesting with the sale the country has fallen out of love with Windows Phone.
Have any of our Finnish readers noticed this trend? Let us know below.
