Microsoft reveals details about its news engine that powers MSN.com, Microsoft News mobile apps and more


Microsoft today revealed details about Microsoft News, its news engine that powers MSN.com, Microsoft News mobile apps, Edge start page and more. Microsoft News curates news via publishing partnerships, human editors, and AI. Microsoft has partnered with premium publishers like USA Today, The New York Times, FOX News, The Washington Post, The Guardian, and more than 3,000 brands in all major global markets to aggregate the best news, videos, photos and other content and deliver it for free to users across the web, phone and PC.

Microsoft News makes it easy for you to personalize your news experience, including prioritizing your favorite topics on MSN.com or selecting interests to follow in your news feed on the Microsoft Edge Start page and our apps on Windows 10, iOS and Android, so you can quickly get to the information you want most when and where you want it.

Microsoft mentioned that there are more than 800 editors working from 50 locations around the world including editorial newsrooms serving multiple regions in India, Germany, France, Mexico, Canada and Spain. After switching to the curated news model, Microsoft delivered more than $600 million back to publishers through advertising revenue.

Microsoft is also releasing the updated Microsoft News apps for iOS and Android today. These apps come with the following new features.

  • New personalization upgrades, including the ability to tailor interests to follow in your news feed – such as World News, Personal Finance, Fitness and many more – and to roam interests across devices and local news options for top cities
  • Easy to configure breaking news alerts
  • A new dark theme, enabling better night reading
  • Simplified access through seamless integration with iOS and Android widgets
  • Continuous reading, for a smooth content experience

Download them here.

Source: Microsoft

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