Microsoft’s search business is showing good momentum, growing an astounding 15% YoY in FY Q1 2018.
Microsoft reports the positive growth story is due to increased revenue per search and also increased search volume.
Microsoft had earlier boasted of significant search market share gains in USA and Europe, claiming 100 million users over 7 countries in Europe, making more than 3 billion searches per month.
The numbers bear this out, with growth apparently only accelerating over the last few quarters.
Microsoft has previously said that Bing-using households generally had higher incomes, with 24% of the Bing audience sitting in their country’s top earning bracket, and that more Bing users clicked on ads that from other search engines, both of course which is good news for advertisers.
Microsoft reported revenue of $24.5 billion (up 12%), operating income of $7.7 billion (up 15%), net income of $6.6 billion (up 16%) and earnings diluted earnings per share of $0.84, up 17% YoY and beating analyst expectations handily.