At an open panel discussion arranged by Ariadne Capital, with EBA (Everyone but Apple) present, Microsoft promised to not just take advantage of the massive growth in the mobile application market, but to be one of the driving forces behind it.
Oded Ran, Head of Consumer Marketing for Windows Phone in UK, acknowledged the changes in the market since the release of the iPhone, but vowed that this was just the start of revolution.
Listen also in the video for another embattled mobile company, Noelia Amoedo, VP Marketing EMEA of Palmâ€™s approach to the market.
Does Microsoft (and everyone else) still have a chance, or has the market leader been locked in already? Let us know below.