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The Consumer Technology Association (CTA) today announced Microsoft will be its technology partner for the first-ever, all-digital CES 2021. As part of this partnership, Microsoft will provide solutions, support and the underlying cloud technologies that will enable the all-digital event platform for CES 2021. CES 2021 event will use Microsoft Azure, Microsoft Teams and Microsoft Power Platform to deliver an exhibitor showcase, media events, conference programming, networking events and more.
“We are thrilled to be able to work side by side with the team from CTA. What I’m even more excited about personally, though, is the opportunity this will give us to share all that we’ve learned about digital events over the past many months as world circumstances have necessitated that we rethink everything we thought we knew about how to host a major event,” wrote Bob Bejan, CVP, Global events, production studios and marketing community.
“After a rigorous search process, we selected Microsoft for its technical expertise, global scale and experience in creating compelling digital event.” said Gary Shapiro, president and CEO, CTA. “Microsoft is a global innovation leader and longtime supporter of CES. We look forward to working with them to bring CES 2021 to the world.”
Microsoft Corp. Executive Vice President and Chief Marketing Officer Chris Capossela added, “Digital events are an opportunity to re-imagine what’s possible. By harnessing the power of the Microsoft cloud and broader partner ecosystem—we’re excited to help CTA transform CES into an all-digital event. From hosting our own global, virtual-only events to empowering our customers and partners in leading theirs, we have a lot of learnings to share and look forward to creating an event full of the compelling experiences that people have come to expect at CES.”
CES 2021 happening Jan. 11-14 and below is the schedule.
- January 11: Exclusive media-only access.
- January 12-13: Exhibitor showcase and conference programming.
- January 14: Conference programming.
- Registration will open on December 1, 2020.