Microsoft loves getting feedback from their users (even the calculator has a feedback pop-up) and they are now taking things to the next level.
An MSPoweruser.com reader has tipped us off to a new method Microsoft is using to gather direct user feedback – Skype video interviews.
Windows 10 Insiders are being recruited via a Windows 10 pop-up, which then leads users to a Microsoft User Research website, where respondents are placed into a cue to wait for a call directly from Microsoft.
The site notes:
Why we are doing this?
Your feedback is important to us. As we develop new software and services, it’s critical that we get feedback from customers who use our products.
Hearing from you early in the development cycle helps us make changes to our products and test them before release.
Early customer interactions ensure we hit the mark with features. The time you spend with us today can improve our products for users around the world.
In the case of our tipster, their Skype call lasted around 7 minutes and gathered detailed feedback about the recent Light Theme addition. According to our tipster, we can expect more such video interviews in the future.
On the User Research website, Microsoft notes the process is completely anonymous, though users will at the end have the opportunity to join the product team’s customer research panel.
While Microsoft has been very good at gathering feedback, it has been more questionable if they have actually been listening and acting on the information they received, but hopefully, this escalation is a sign that the process is being taken more seriously.
Thanks, Dylan for the tip.