With Windows 10, Bing search is just integrated into the OS and it is available for users from the taskbar. Bing is the core platform at Microsoft, delivering insights and information across all of services and experiences. Since Bing powers Cortana and Search experiences in Windows 10, Microsoft expects search query volume gains. They are estimating query volume gains from 10 to 15 percent as early as September — not only from new users, but from existing Bing users who will now use Bing more frequently.
What’s behind this increase?
Windows 10 puts Bing and Cortana at your service when and where you need them, without having to leave what you’re doing to launch a browser – even if you can’t spell or type.
For example: The new task bar on the Windows 10 desktop is a direct line to Cortana (and Bing). Spoken or typed web searches now bring up Bing search results,which includes relevant ads.
When users launch the new Microsoft Edge browser, they will see the brand new MSN – optimized for search. Only Edge has Cortana built right into the address bar.
Apart from this, Microsoft is also expecting further increase in search volume after the launch of Cortana app for iOS and Android users.