Microsoft Dynamics 365 Customer Insights allows businesses to deliver personalized customer experiences

Microsoft recently announced the general availability of Dynamics 365 Customer Insights. This new offering from Microsoft brings together customer data to gain to offer a single view of customers and derive intelligent insights from them. It will empower marketing, sales, and service professionals to deliver exceptional one-on-one interactions with customers. Dynamics 365 Customer Insights will allow you to:

Get a holistic view of customers

• Connect all your customer data: Bring in transactional, observational, and behavioral data from popular data sources with ease by leveraging prebuilt connectors
• Transform customer data intelligently: Unify and standardize data to conform to the Microsoft Common Data Model
• Enrich customer profiles: Build a richer, more complete view of your customers by incorporating aggregated audience intelligence from Microsoft Graph

Unlock insights and take action

• Act and activate: Discover and create high value segments to power business processes and deliver targeted messages and content.
• Spot trends and patterns: Gain actionable insights with configurable metrics and KPIs
• Predict customer intent: Get guidance on the next best action and predict churn by leveraging AI and custom machine learning algorithms.

Adapt and extend

• Take action: Drive personalized engagement with contextual customer insights infused directly in business applications such as Dynamics 365 for Sales, Service, and Marketing or any other application using rich APIs
• Gain deeper insights: Leverage an out-of-the-box connector for Microsoft Power BI to customize dashboards and reports that enable informed decision-making
• Build custom apps: With Microsoft PowerApps, create custom business apps with embedded customer insights to empower everyone in your organization
• Automate customer-centric experiences and processes: Setup workflows in response to customer actions and signals using Microsoft Flow

Rely on a productive and trusted platform

• Get started quickly: Optimize for time to value with a finished SaaS application and self-service experience built on the Azure cloud platform
• Maintain control of your data: Help your business support data privacy and GDPR compliance with enterprise ready security and built-in governance tools
• Invest with confidence: Put your trust in Microsoft’s expertise and experience in world-class AI research, cloud, data and developer platform

It costs $1,500 per tenant/month. Learn more about this new service here.