Microsoft dropping the Windows Mobile name?

Microsoft dropping the Windows Mobile name? 1During Steve Ballmer’s recent CES keynote he kept talking about Windows phones. What was then written off as general unfamiliarity with their smallest division may actually have been a portend of some changes to come.

Digitimes reports that Microsoft intends to drop the Mobile from the Windows Mobile name and no longer specify a version number (be it 6.1, 6.5 or 7), merely calling the devices Windows phones.

This move is obviously simply due to the bad PR related to the slow release cycle of Windows Mobile, and is bound to create consumer confusion, as buyers will not know from the outset which version if Windows Mobile their device is running, be it 6.14 or 6.5 (likely the intended effect).

Hopefully this does not indicate an expectation of a slow and unsatisfying role-out of Windows Mobile 6.5. Somehow I do not think these minor cosmetic changes will do much to assuage angry users demanding a 6.5 upgrade.


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