Yesterday we reported that Microsoft is showing a pop-up to users who are trying to install Chrome or Firefox browser. The pop-up was triggered by “app recommendations” option in Windows 10 and asked users to Try Edge before switching to other browsers.
Microsoft received a lot of backlash from the users regarding the same following which the company came forward and explained the move. Microsoft confirmed that the pop-up is just restricted to Windows Insiders on Fast Ring and is just an experiement.
We’ve tested this functionality with Insiders only – The Windows Insider Program enables Microsoft to test different features, functionality and garner feedback before rolling out broadly. Customers remain in control and can choose the browser of their choice.
– Microsoft Spokesperson
Microsoft also gave options to turn off pop-ups like this in the future. That said, the app recommendation feature is bundled with the upcoming October 2018 Update. If you don’t want to see the app recommendations, head to Apps & Features inside the Settings app to turn it off.