Microsoft Pulse (formerly “Bing Pulse”) has measured the live reactions of audiences and customers around the world by providing a unique real-time engagement, research, and learnings service. Microsoft today announced Video Pulse that will take the Pulse service beyond the live interaction realm to allow teachers, researchers, broadcasters, and professionals of any kind to collect feedback on recorded video on any digital property, and at any time.
Video Pulse works by tying audience reactions to a video timecode, enabling users to rate and provide feedback on video second by second, as well as to playback their and other respondents’ feedback on demand.
Microsoft Pulse customers can soon upload video content and have it rated quickly and at scale, across digital space and at any time. Video Pulse will be generally available in April 2016 and Microsoft will invite select customers for preview program.
Some of the applications of Video Pulse include:
• The tool allows educators to upload a recorded lesson or lecture, and gives students the ability to respond, say on whether they understand key ideas or not to it, at their time.
• Market researchers, political campaigns, brands, movie studios, and more can test how potential customers respond to an upcoming ad campaign or other digital content through Video.
• Mobile video is growing exponentially, and now content producers can gauge reaction from their audiences on content in a continuous basis, no matter when the video is viewed.
Read more about this new service in the link below.