Microsoft announces several new improvements for developers targeting Windows Store

At Build 2017, Microsoft announced new Windows Store features for developers to reach more customers, improve your productivity and promote and monetize their apps and games. Microsoft today announced that they have enabled all those features to all developer accounts.

Microsoft now allows developers to upload up to 15 trailers to use in their Store listing. Some developers are already using this feature to promote their apps and games in Windows Store. To improve the time it takes to submit an app to Windows Store, Microsoft is now allowing developers to import/export their listings. The new pricing and availability page gives you additional options to drive users to first purchase.

Developers can also schedule price changes to indicate the date and time at which their app’s price should change. They can also now customize the pricing changes for specific markets. Microsoft has redesigned the Dev Center dashboard with a clean new interface, beautiful analytics, new account-level pages, integrated app picker and streamlined program switching.

Read the full list of features available today below.

• More ways to promote your apps and drive user acquisition
  • Create more engaging Store listings with video trailers
  • Create and update Store listings faster using Import/Export
• More ways to manage schedules, prices and sales
  • Set the precise date and time that your app should become available in the Store
  • Control your price more precisely and schedule changes
  • New sale pricing options with greater flexibility
  • View all possible price tiers in Excel
• Debug your apps more effectively by using CAB files
• Use Dev Center through a modern and efficient dashboard experience

Read more about these features here.