Microsoft announces customized version of Bing for enterprise users

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Microsoft today announced Bing for Business, a brand new intelligent search experience for Microsoft 365 users. This Bing for Business experience will allow users in enterprise, school, or organization to search from enterprise content such as company data, people, documents, sites and locations as well as public web results in a single experience. Just like consumer version of Bing, enterprise users can access Bing for business using a browser on any device.

Since millions of users are already get used to searching for content on the web using Bing, they will now have enhanced search results, thanks to intranet content indexed by Microsoft. For example, when you search for your colleague you haven’t met before, Bing surfaces their profile info right at the top of the browser search results, linking to their Delve profile and a helpful map to their office location.

Key features:

  • Enterprise Bookmarks – Bookmarks provide the fastest way for you to find sites, tools, and other information within the enterprise. Bookmarks can range from timely topics with a short life span like a company event to more permanent bookmarks, such as linking to the internal time and reporting tool.
  • People Search – With Bing for business, people search is a quick way to help you search and find a person and understand their role within the company, who they work for, see what they are working on, find out where they are located and get directions through integrated building and office floor maps.
  • Organizational Chart – Quick access to the organizational chart to understand a person’s place within the company and further browse their peers, management, and direct reports.
  • Building and Floor Plans – Buildings and floor plans help you quickly find your way or locate where a colleague is sitting or to learn your way around a new building.
  • Document Search – Allows you to search and find contextual and relevant documents saved on SharePoint and other sources within the Microsoft Graph.
  • Office 365 Groups – You will be able to explore the Groups a person belongs to as part of people search and browse their contents. Additionally, they will be able to search for groups by their name.
  • Bing for business Industry News – Bing works with your company to understand your job and tasks. Over time, Bing learns which business news matters to you – such as news about your company, competitors, and industry.  This feature is a personalized newsfeed on, helping you make timely, informed decisions.
  • Management and Analytics – IT admins can quickly configure, create bookmarks, and define the search triggers, words or phrases. IT admins will also have a better understanding on how people within the organization are searching the web.

How secure is Bing for Business?

Bing for business offers enhanced protection for your Bing web searches and treats your enterprise data in a compliant way.  Searching with Bing for business requires Azure Active Directory authentication to access results, and the results that are returned are ones the authenticated user has access to, coming directly from the trusted cloud.  Search queries are anonymized, aggregated across all companies and separated from public Bing search traffic.  Additionally, these queries are not used for displaying targeted ad based on your work or company identity, and company-specific queries are not viewable by advertisers. This provides a level of protection unavailable anywhere else in the industry.

Bing for business is now available for private preview and it will be available as part of existing subscriptions to Office 365 Enterprise E1, E3, E5, F1, Business Essentials, Business Premium, and Education E5 subscriptions. Learn more about it at Bing for business website.

More about the topics: bing, Bing for Business, microsoft, search