Microsoft's Azure will be Flipkart's exclusive cloud service

Satya Nadella has just announced another major win for their Azure cloud service.

While in Bengaluru attending an Infosys event he announced that Microsoft has entered into a strategic partnership with Flipkart, where the company would exclusively use Microsoft’s Azure platform.

Flipkart Group CEO Binny Bansal was also present on stage at the announcement.

In a statement the company said it will add a layer of advanced cloud technologies and analytics to its existing data centres and also leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimize its data for innovative merchandising, advertising, marketing and customer service.

“At Microsoft, we aim to empower every Indian and every Indian organization with technology and key to this is forging strategic partnerships with innovative companies like Flipkart,” said Satya Nadella, CEO, Microsoft. “Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.”

“Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers,” said Binny Bansal, co-founder and group CEO of Flipkart that incidentally is also battling out with Amazon to retain its leadership in the Indian e-commerce sector.

Microsoft, who’s local Azure data centres arrived in India in September 2015, is battling Amazon, who arrived in June 2016, and also IBM’s Softlayer. Google is also set to set up data centres in the market, which Amazon called potentially the largest in the world, in 2017.