Microsoft, Adobe and C3.ai announce AI-first CRM solution to take on Salesforce

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Published on October 26, 2020

by Pradeep Viswav

published on October 26, 2020

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Microsoft, Adobe and C3.ai today announced C3 AI CRM powered by Microsoft Dynamics 365, an enterprise-class, AI-first CRM solution to take on Salesforce. This new solution is purpose-built for industries and it integrates with Adobe Experience Cloud. With this new solution, organizations can accurately forecast revenue, accurately predict product demand, identify and reduce customer churn, and more.

Find the details about this new partnership below.

Integrate Microsoft Dynamics 365, Adobe Experience Cloud (including Adobe Experience Platform), and C3.ai’s industry-specific data models, connectors, and AI models, in a joint go-to-market offering designed to provide an integrated suite of industry-specific AI-enabled CRM solutions including marketing, sales, and customer service.
Sell the industry-specific AI CRM offering through dedicated sales teams to target enterprise accounts across multiple industries globally, as well as through agents and industry partners.
Target industry vertical markets initially including financial services, oil and gas, utilities, manufacturing, telecommunications, public sector, healthcare, defense, intelligence, automotive, and aerospace
Market the jointly branded offering globally, supported by the companies’ commitment to customer success

“This year has made clear that businesses fortified by digital technology are more resilient and more capable of transforming when faced with sweeping changes like those we are experiencing,” said Satya Nadella, CEO, Microsoft. “Together with C3.ai and Adobe, we are bringing to market a new class of industry-specific AI solutions, powered by Dynamics 365, to help organizations digitize their operations and unlock real-time insights across their business.”

C3 AI CRM now available, with Adobe Experience Cloud sold separately. C3 AI CRM powered by Dynamics 365 will be available from C3.ai, Adobe, Microsoft and through the Microsoft Dynamics 365 Marketplace.

Source: Microsoft