LinkedIn announces expanded Marketing Partner program, adds 19 new partners

The LinkedIn Marketing Partner Program is a global community of LinkedIn-approved technology and service providers that marketers can leverage to save time and improve campaign performance. Today, LinkedIn announced the expansion of the LinkedIn Marketing Partner program and addition of 19 new partners across three new categories: Marketing Analytics, Audience Management and Media Buying. Read about the three new categories of partners below

• Marketing Analytics – Marketing Analytics partners offer technologies that help you prove ROI and make better marketing decisions on LinkedIn. The Marketing Analytics category includes seven new partners: Bizible, DashThis, Datorama, Hootsuite, Nugit, SocialBakers and Falcon.io. Each partner has integrated with LinkedIn’s Marketing Analytics APIs, allowing you to access powerful campaign performance insights directly from their platforms.
• Media Buying – Media Buying partners offer managed services that you can leverage to save time and boost LinkedIn ad campaign performance. AdParlor, B2Linked and SocialCode are the first three partners in this category.
• Audience Management –  Audience Management partners offer technologies that help you target your contacts through LinkedIn Matched Audiences and manage contacts generated through LinkedIn Lead Gen Forms to boost ABM performance. They have added data management solutions Acxiom and LiveRamp, marketing automation platforms Oracle Eloqua and Marketo, Microsoft Dynamics, and systems integrators Driftrock and Zapier as new partners to this category.

LinkedIn also announced FrogIdeas and Text100 as the two new Asia Pacific-based partners for their Content Marketing partner category. And they will serve LinkedIn customers in India, Singapore, Hong Kong and Australia for creating and managing their content on LinkedIn.

Learn more about this program here.