Launch of the Samsung Galaxy Fold will be an exclusive “concierge-like” experience


26, 2019

Samsung is not about to let any riff-raff lay hands on the Samsung Galaxy Fold.

According to Kate Beaumont, director of product, services, and commercial strategy at Samsung UK, Samsung will not be displaying the “super premium” device at most stores.

“This is a super premium device, and we want to make sure it has a concierge-like service and experience, so it’s not going to be on display in all stores. You’re not going to see it on the stands, we want to make sure it’s a very personal experience. There will be quite intensive aftercare that goes with it as well.”

Samsung will be launching the handset at a press event at the beginning of April where journalists will finally be able to lay hands on.

At £1800 per handset, Samsung expects only the most well-off buyers will be picking one up.

“We’ll have less supply than we would of the S10 at launch, and also how it goes to market is really important to us,” explains Beaumont.

Despite Samsung positioning the device as “super-premium”, some may say they have already been superceded by the Huawei Mate X as the best folding phone.  Beaumont disagrees.

“We considered a lot of options,” she said. “There’s things like if you want to put a case on it, usability, durability, and we feel that having the screen on the inside is the best way to protect that screen. We have the technology to do a fold that is very very tiny, as of course if you have the fold on the outside it doesn’t take quite the same amount of research and development to get that device to fold as it does something that is folding with a much lower angle degree on it.”

While the Fold is aimed at a select market, Beaumont did not think it will remain that way.

“I personally think over the next few years it will be a no-brainer as to why you’d want a foldable device,” she noted.

If you can not quite afford $1980, you can still stare in awe at Samsung’s hands-on video below:

YouTube player

Via The Verge

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