LaLiga and Microsoft announce expanded partnership to build solutions for the sports industry

Microsoft today announced the expanded partnership with LaLiga, Spain’s premier football association, to transform sports experience for fans globally. Microsoft will also join LaLiga Tech to develop technology solutions to the media and entertainment industry. You can find key details of this partnership below.

• For sports fans: Azure Event Hubs, Azure Data Lake, Azure Databricks and Azure Machine Learning will provide data-enhanced match coverage, personalized OTT streaming options such as camera angle selection in matches. LaLiga will offer new experiences such as augmented reality, virtual reality and 3-D replays.
• For rights holders, broadcasters and commercial partners: Azure, Dynamics 365, Power BI, SQL Database and Azure Cosmos DB, Azure Machine learning will enable an enhanced OTT streaming platform that features personalized recommendations and enhanced experiences with relevant content, games and services.
• For venue managers: Power BI and Azure will streamline stadium operations through innovations in security, and leverage 5G for unified in-stadium experiences.

“We are thrilled to expand our partnership with LaLiga as it makes further bold moves to deepen engagement with its hundreds of millions of fans, while bringing new business models to market with Microsoft cloud and AI capabilities,” said Jean-Philippe Courtois, EVP and President Global Sales, Marketing & Operations, Microsoft Corp. “Microsoft is proud to help accelerate LaLiga’s digital innovation and empower exciting new business opportunities in the sports and entertainment industries through LaLiga’s technology portfolio.”

Source: Microsoft