Speaking to the Economic Times of India, Karbonn revealed that they would be launching 3 affordable Windows Phone 8.1 handsets this quarter costing between 8,000 and 15,000 INR. The handsets are to be completely localized and packed with Indianised applications and services.
“Microsoft sees great value in developing an ecosystem through partnership with local players like Karbonn,” said Karbonn executive director Shashin Devsare.
Economic Times notes by Market Share Windows Phone is the second largest operating system in the Indian market after Android with 5% of the market.
Karbonn Mobiles itself is growing aggressively and is aiming for a 17-18% marketshare of the smartphone market by March 2015 and 25% in the next financial year. The company had a 10% share of the Indian smartphone market at the end of March, according to IDC.
They are also looking to expand into CIS countries such as Russia and Ukraine and will soon launch its customised products in both these countries, Devsare said. It is aiming to export 12 million devices in 2015 and plans to enter China next year.
Read more at economictimes.indiatimes.com.