Kantar: Windows Phone Shows Strong Growth, Nears Double Digit Market Share In Europe

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Kantar Data January

Kantar Worldpanel today released their latest smartphone sales data for the past three months ending November. Windows Phone had a strong growth across the Europe where it nears double digit market share. Windows Phone now holds market share of 10.8% in the UK, 12.9% in the France, 16% in Italy, 5.7%  in Germany, 4.8% in Spain. As a result, Windows Phone platform has posted its highest ever sales share of 10% across the five major European markets.

When you compare this with October data, the numbers are largely stable. And it is positive for Microsoft because the reported period saw the sales of Apple’s newly launched iPhone 5S and 5C across the world. Since this report includes most of the holiday sales, it is good to see that Windows Phone is maintaining its momentum against Android and iOS over that period. Also, Nokia has just begun the roll-out of Lumia 525, Lumia 1520 and Lumia 1320 across the world which should result in further growth in the coming quarter.

While the growth in Europe may be encouraging for Microsoft and Nokia, there are still markets like China, Japan, etc, where Windows Phone continues to lag behind its rivals. I think Microsoft should address the concerns in that market as soon as possible to gain momentum across the world.

Find full sales data after the break.

Kantar Data January 1


More about the topics: europe, kantar, lumia, marketshare, nokia, windows phone