In an interview with Alibaba news HTCâ€™s Peter Chou spoke about HTC, Android and Windows Mobile.
He expressed some frustration regarding Windows Mobile. "Windows Mobile innovation has been a little slow and interest in Windows Mobile phones has been declining,"
However Windows Mobile remains an important part of their business, meaning they had a strong interest themselves in seeing it succeed.
Talking about the amazing and highly anticipated HTC HD2, he noted "We’re working hard on these kinds of products to get excitement about Windows Mobile back,"
For this reason he also said the handset will remain exclusively Windows Mobile. "Technically, we could make the HD2 an Android phone, but I have to take care of Windows Mobile," says Chou.
While a next generation Android smartphone from HTC, the Dragon, has been rumoured, the device appears to have a much smaller screen with much more pedestrian looks.
Chou also said HTC plans to concentrate on selling less models but more of them, a bit like the Apple model. "In the past, we perhaps made too many phone models," says Chou. "Now we’re putting more effort into seeing how we can sell more volume per model."
They are not just relying on making great devices, they also plan to roll out a marketing program over 20 countries over the next few weeks, based on the YOU tag line.
"Whether we can compete with [companies like Nokia] on scale is a different subject, but our profile needs to be viewed as first tier," says Chou. "It’s very hard to use a second-tier brand to compete with these companies."
Peter Chou also said HTC will continue to concentrate on cellphones, saying it would stay out of the netbook, ereaders and tablet computers.
"There is a lot of pressure to do these things, but we are a relatively small company and need to be very picky," he says.
Read the full interview here.