The Chair of the French data protection authority (CNIL) today announced that it imposed a fine of 50 Million euros against Google, in accordance with the new General Data Protection Regulation (GDPR) policy formulated for the EU. According to CNIL, Google was fined for lack of transparency, inadequate information and lack of valid consent regarding the ads personalization.
The committee found that information on personal data used for the ads personalization were spread across several documents, with buttons and links on which it is required to click to access complementary information. The relevant information is accessible after several steps only, implying sometimes up to 5 or 6 actions. The committee found that some information is not always clear nor comprehensive. They were described in a too generic and vague manner. They also found that information about the retention period is not provided for some data. CNIL also found one more violation related to consent for ad personalization, you can read about it in detail from the source link below.