Google Chrome will use Gemini AI to axe and kill those annoying pop-up ads

It's called PermissionsAI

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Key notes

  • Google Chrome is testing PermissionsAI to reduce intrusive pop-up ads using Gemini AI.
  • The feature predicts your behavior and shows low-probability requests in a quieter UI.
  • It also builds on Chrome’s Safe Browsing for security and user experience across platforms.
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Google is experimenting with yet another AI feature for Chrome, its popular browser, to stop those annoying pop-up ads once and for all.

The Mountain View tech giant is testing a new feature called “PermissionsAI.” From its description, we come to an understanding that it’ll use AI (more specifically, the Gemini Nano v2 model) to predict user behavior regarding website permission requests.

Folks over at Windows Report first spotted the flag behind Canary, the browser’s experimental channel. So, by analyzing your past interactions, PermissionsAI can pinpoint the likelihood of approval. It’ll then display requests with low-probability requests with a UI that’s quiet instead of one of those intrusive pop-ups.

Here’s how Google describes the feature, “Use the Permission Predictions Service and Gemini Nano v.2 to surface permission requests using a quieter UI when the likelihood of the user granting the permission is predicted to be low.

PermissionAI, which will soon roll out on platforms like Mac, Windows, Linux, and ChromeOS for progressive web apps (PWAs), relies on the browser’s Safe Browsing feature. The browser itself has already used Gemini AI for Safe Browsing, and this update will further extend its functionality.

The report comes amid Google’s attempt to make Chrome a lot more secure, as attackers are getting more and more sophisticated.

Still from the Gemini-related world, Google launched experimental access to Gemini Nano, its on-device AI model, for all Android developers using the AI Edge SDK via AICore. Initially available on Pixel 9 devices, Gemini Nano gives you fast, private, and cost-effective AI for tasks like text rephrasing, summarization, and smart replies that are way more advanced than its predecessor.

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