It’s that time of the year again: new iPhones are coming. Apple usually launches its new line of hardware in September of every year, and this time the company isn’t doing anything different. The company also has a lot of new things to announce this time around, including three new iPhone devices.
While we have known for a while that Apple is going to launch its new iPhones in September, an exact launch date was unknown. That’s no longer the case, though — The Wall Street Journal today reported that Apple is going to launch the new iPhones at an event on September 12. The Cupertino-based company is expected to introduce a new Apple Watch with LTE capabilities and a new 4K Apple TV along with the three new iPhones.
Apple’s new iPhones are obviously going to be the main highlight of the event. The hardware maker is expected to introduce a next-gen iPhone (possibly called the iPhone 8), which will feature an edge-to-edge display, face unlock, and a new software home button. The new iPhone will be radically different from the current iPhone, both in terms of the hardware and the price: it’s expected to be priced around $1,000. Apple will still launch the new iPhone 7S and the iPhone 7S Plus for those who don’t want to spend $1,000 on a phone, but those will only get incremental upgrades over last year’s iPhones.
The new iPhones are going to be crucial for Apple, as it’s going to give us an idea of where the company is headed with its Augmented Reality vision. Apple already revealed its plans for AR at WWDC a few months ago with ARKit, and I assume we’ll get to know what the company is doing on the hardware-side for the ARKit on the iPhone 8. Apple’s new ARKit is already a big threat to Microsoft and other players in the AR market, and it’ll be very interesting to see how the company takes things forward in September with the new $1,000 iPhone.