Gap selects Microsoft as its primary cloud provider

Gap is a global retailer with several brands including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix, over 3,100 company-operated stores and product sold in more than 90 countries. Gap today announced its partnership with Microsoft to accelerate its digital transformation journey. Microsoft will become its primary cloud provider. Gap will use Microsoft 365 and Azure to deploy new business capabilities and improve efficiency across the organization.

As part of this partnership, Gap will be migrating its hundreds of applications to Azure. And Gap is also building and centralizing its data platform on Azure so that it can apply advanced analytics and machine learning to gain an understanding of customers across channels, and to deliver personalized merchandising, marketing and service for all brands in its portfolio.

“As we grow our value and active business and accelerate online and mobile, the ability to scale our technology in a secure environment to accommodate this growth is critical,” said Sally Gilligan, chief information officer, Gap Inc. “The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team.”

“Gap Inc. has been a global pioneer and leader in retail since they opened their first store in San Francisco in 1969,” said Shelley Bransten, corporate vice president for global retail and consumer goods at Microsoft. “We are thrilled to partner with them to further modernize their customer and employee applications, turn data into dollars, and build powerful new applications and services that drive digital transformation and put customers at the heart of their business.”

Learn more about this announcement here.

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