Fitbit’s strategy in the wearable market is to launch a range of products that will satisfy the needs of wide variety of customers. As part of this strategy, Fitbit today announced four new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2. Read about these new products below.
- Fitbit Versa Lite Edition: Fitbit Versa Lite Edition is an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life and relative SpO2 sensor. It will be available for just $159.95 (USD).
- Fitbit Inspire HR: Fitbit Inspire HR is a heart rate tracking device at $99.95 and it packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design. It features a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear.
- Fitbit Inspire: Fitbit Inspire is an affordable tracking device at $69.95 and it has the essential health and fitness features to help consumers stay motivated, including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move and timer and stopwatch apps to help users stay on track. It features a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear.
- Fitbit Ace 2: Fitbit Ace 2 has a new swimproof design with a bumper to protect the screen during kid-related activities all day long, and is available in fun and bold kid-friendly colors and accessories that include patterned designs. Ace 2 also comes with new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app.
Fitbit also announced that its official app will soon receive a major redesign that will make it easier to view and understand their health and fitness stats, log data, discover new content, see their progress in Challenges, and more.