EU5 Comscore numbers from November 2012 shows more Windows Phone users in Europe than USA, growing

Comscore has released some numbers for the 3 month period up to November 2012, and it shows that 5% of smartphone users in the EU5 countries (France, Germany, Italy, Spain, United Kingdom) are using Windows Phones, a population which increased 16% over the last year.

With a smartphone population of about 131.5 million users, that results in about 6.5 million Windows Phone users in the big 5 European countries, nearly double the number according to the latest Comscore US numbers, where there are around 3.7 million Windows Phone users or 20% down year on year. With a population of around 315 million people the EU5 countries have a population close to that of USA.

Of course while the absolute numbers of Windows Phones increased in EU5, unlike in USA, its market share did still decrease, but with the latest Kantar numbers showing Windows Phone market share already close to 5% this will hopefully show a turn around into the new year.

Do our readers think Windows Phone adoption in Europe, likely due to the Nokia effect, will always mean Europe will be ahead of USA, and should Microsoft be paying more attention to the region? Let us know below.


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