By the extended agreement by Microsoft to integrate MACH with Microsoftâ€™s new Commerce Platform, operators can now quickly activate direct operator billing for their Windows Phone customers. Today TELUS in Canada has announced that its Windows Phone customers can now activate Direct operator billing so that the charges for the apps purchased will be placed on their monthly phone bill.
Hope other operators around the world will follow the same !
Find press release after the break.
LUXEMBOURG–(BUSINESS WIRE)–MACH, the world leader in direct operator billing, today announced that Microsoft has extended its successful direct operator billing agreement with the company. The extended agreement sees MACH integrate with Microsoftâ€™s new Commerce Platform, opening the way for operators to quickly and easily connect to the Microsoft Marketplace through its Direct Billing Gateway. The agreement also sees MACH deliver direct operating billing services to Windows Phone users on TELUSâ€™s network in the strategic Canadian market, enabling frictionless apps payments with the charge for the app being placed on the subscriberâ€™s phone bill.
â€œMACHâ€™s solution is now integrated with our new Commerce Platform bringing simple direct billing to TELUS subscribers in Canada.â€
By connecting to Microsoftâ€™s new Commerce Platform through MACH, operators will benefit from a much quicker and easier integration process and access to the Microsoft Marketplace, securing them a faster time to market and enabling them to benefit from ongoing revenue shares sooner. While the frictionless billing experience for users that MACHâ€™s Direct Billing Gateway provides, will enable increased sales conversions on Microsoftâ€™s Windows Phone Marketplace, stimulating the apps economy for both the software provider and operators, while allowing developers and merchants to maximise revenues.
â€œDirect operator billing is a popular feature among Windows Phone customers because it makes purchasing the latest apps and games quick and easy,â€ said Todd Brix, Senior Director, Windows Phone Marketplace. â€œMACHâ€™s solution is now integrated with our new Commerce Platform bringing simple direct billing to TELUS subscribers in Canada.â€
Charles Damen, Vice President Mobile Billing and Payments, MACH, commented: â€œDirect operator billing is the future of payments for apps and digital goods. It provides online merchants and content providers with a range of potential features, including frictionless purchase, real-time charging, flexible pricing points as well as direct refund capabilities. Not only does it make the user experience better, but it makes great business sense too, delivering a high conversion rate to apps stores and maximising revenues for apps developers and merchants.â€