Developers: Submit your apps by November 14th to target users for this holiday season
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Microsoft today revealed that Microsoft Store saw a 30% more downloads during the last holiday season when compared to the rest of the year. It is a general trend that the number of customers downloading and purchasing content from app stores goes significantly up during the holiday season. In order to take advantage of this year’s upcoming holiday season, Windows developers will have to submit their app or game to Microsoft Store by November 14th for Thanksgiving (US) and December 14th for the Christmas holiday. Find the full list of submission deadlines below.
| Holiday | Submission deadline for app publishing for these holidays | Date |
| Thanksgiving | Thursday, Nov 23Friday, Nov 24 | Tuesday, Nov 14 |
| Christmas | Monday, Dec 25Tuesday, Dec 26 | Thursday, Dec 14 |
| New Year’s | Monday, Jan 1 | Monday, Dec 18 |
Developers, update or submit your app as soon as possible so that it will be available for millions of customers during the holiday season.
Source: Microsoft
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