Designer shows how HoloLens could revolutionize traditional media

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Microsoft HoloLens could soon be used to revive the traditional media market. Designer Jonathan Da Costa has created a mixed reality concept to produce an “inspirational” mixed reality experience for Microsoft and Qwant (a search engine that “respects your privacy”).

The concept video actually shows off how a user could be able to do online shopping right from a magazine using their HoloLens. In the video, reading a fashion magazine while wearing a HoloLens opened up holographic cards that took users to a website right on the HoloLens. From there, they can view the media, get more details about a certain topic, buy things, etc. The concept also lets users view items from an online shop as holograms in their real-life environment using the HoloLens.

You can see it in action below:

It will obviously take a while before we actually get to use this in real-life – but concepts like this show the enormous power of mixed reality and the HoloLens. At the end of the day, HoloLens is still a $3000 device that’s not ready for consumers yet and we’ll just have to wait for it to become mainstream before we get too excited about all the possibilities.

More about the topics: hololens, microsoft, Mixed Reality, Windows Holographic