Samsung’s flagship Australian retail shop has created a large-scale, interactive experience that would support multiple users, hosted on a multiscreen display in front of the store. They have developed a new activity called Graffiti, powered by the Kinect for Windows v2 sensor.
As shoppers walk past the display, their shadows appear on the interactive wall. This engages potential customers, who soon discover that they can grab a virtual aerosol can and “paint” the wall as the Kinect sensor tracks their spraying movements. Their virtual spray-painting slowly reveals the underlying graffiti image. Once they’ve sprayed most of the image, they are encouraged to check out the artist information on the left side of the display, which leads toward the store. The idea, of course, is to promote the client’s technological prowess while cleverly funneling shoppers into the store’s entrance.
Twelve screens on the display’s front make up the interactive wall, which measure 5 meters wide by 2.1 meters tall (about 16 feet by 7 feet), making the graffiti experience the first application that I know of to use the Kinect v2 sensor in such a massive, wide-screen array in a public space. I believe that it’s also the first repeating, multiuser, interactive experience in a permanent public space in Australia. While it runs no more frequently than the store’s other digital signage, the graffiti experience increases the level of customer engagement by using Kinect for Windows v2 and Windows 8.1.