Borderlands 3 is officially 2K's fastest-selling title

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In a statement released today, 2K revealed that Borderlands 3 is officially the fastest-selling title in the company’s history, as well as the highest-selling title for 2K on PC in a five-day window.

Within the game’s first five days of launch, 50% more consumers purchased Borderlands 3 than those who purchased Borderlands 2 at launch. This caused Borderlands 3 to rocket to the top as 2K’s quickest-selling title.

Borderlands 3 has also broken a whole bunch of other records: the game has also sold more than 5 million units in its first five days, thus making Borderlands the second franchise in 2K history to hit that milestone.

The game also marks 2K’s highest percentage “of digital sales for a cross-platform, cross-distribution title”, claimed the top position on Twitch’s most-watched charts on Borderlands 3’s launch day, and has already generated more than half the viewership on Twitch that Borderlands 2 generated in its entire seven-year lifetime.

Initial sales of Borderlands 3 have also “exceeded the label’s expectations” with PC sales of the game (via the Epic Games Store) also being “incredibly strong.”

“Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K,” said David Ismailer, President of 2K.

“We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work.”

“We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”

You can read 2K’s official statement in full by following the link here. We also have the official MSPoweruser review of Borderlands 3 available to read here, for anyone who’s still on the fence about picking up Borderlands 3 or just really likes to read reviews.

More about the topics: 2k, Borderlands, Borderlands 3