Blind Wink Productions, a studio created byÂ filmmakerÂ Gore Verbinski, known for movies such as the Pirates of theÂ CaribbeanÂ SeriesÂ and Rango,Â has entered into an exclusive deal with Microsoft to create interactive entertainment content for the Xbox 360 and other Microsoft platforms.Â The new deal is intended to bring cinematic qualities to the Blind Wink/Microsoft collaborations.
â€œAudiences consume content very differently today,” said Verbinski. “As an idea house, we at Blind Wink are looking forward to our partnership with Microsoft. Their various platforms give us access to new methods of distribution, allowing us to extend into emerging markets and connect more directly with the audience.”
The first project is an Xbox LIVE Arcade video game designed for Kinect for late 2012, but other platforms will follow in the future.
â€œXbox 360 gamers can look forward to innovative and creative games from the mind of Gore Verbinski that explore new and exciting gaming territory and take full advantage of our platforms,” said Microsoft Studios general managerÂ Matt Booty.
Attractive exclusive content has always been a driver for platform success, and if Microsoft can secure the same for their Windows 8 tablets and Windows Phones it would certainly provide a competitive advantage.