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Bing owns 20% of the search traffic in the lucrative US market, but their earnings is a much smaller fraction of the near $80 billion revenue Google earns from their ad network.
The service is now however profitable, and has been investing in serving their advertisers better, with the most recent arrival being a new Bing Ads Editor for Mac, one of the most often used computers in the advertising industry.
The native app has parity with the Windows version , and is much faster than the older, much less capable version, with one customer, Mike Hernalsteen, Digital Marketing Director at Neighborhoods.com & 55 Places, saying:
“It’s already made my life significantly better by being able to edit campaigns without jumping into Parallels which slows down my system. It’s also about 3x faster than AdWords Editor for Mac – the speed is VERY noticeable. I feel like I now have everything I need to boost our performance!”
The app features support for managing multiple accounts, letting advertising managers manage multiple accounts at the same time without having to wait for tasks to finish completing. Buyers can simultaneously sync their campaigns, start a Google Import and perform local bulk edits faster and easier.
It also supports Copy + paste across multiple accounts, letting users copy optimized campaigns and ads from one account to multiple others. It supports OS X keyword shortcuts such as Command + C and Command + V with many more on the way.
To sign up for the beta at Microsoft here.