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The camera has been the battleground for all flagship smartphones with nearly all other frontiers conquered in the quests for the perfect smartphone. Huawei is the current leader in that field, offering one of the more versatile cameras albeit weighted down by the complexities of global politics. Samsung, Apple and Google are more or less in the same position with their cameras offering similar image quality bit wot different imaging philosophies.
Now, a new report indicates a technology Apple was working on for its iPhones has been scrapped. Nanaco, a manufacturer who was manufacturing quantum dot camera sensors, just cancelled a deal with a major US company. According to the Telegraph who broke the story; said company was Apple. The firm “was believed to be planning to use Nanoco’s technology for an advanced image sensor that was set to feature in the iPhone’s camera as soon as this year.”
While it would have lead to increased camera prowess in Apple’s iPhone V-Next, it would also have been costly for the type of numbers iPhones sell in. Too costly for the firm to afford, and so the deal was dropped.
Apple may very well revive this in future, or the firm may choose to redirect its camera efforts in a different direction. Either way, the iPhone 11’s camera is still going to be an interesting one to watch.