Apple's new 15-second long ads for the iPad Pro take on PCs

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Apple has released a bunch of new ads for the iPad Pro. The ads mostly focus on comparing the iPad Pro with PCs.

Apple released an ad taking on PCs where the company claims that the iPad Pro doesn’t get any “PC viruses”. But that likely won’t be the case if the iPad Pro was a real computer. Here’s the 15-second long ad:

https://www.youtube.com/watch?v=dRM31VRNQw0

Another ad from Apple claims that the iPad Pro is “better than a computer” as it’s “faster than most computers” and a “touch screen you can write on”.  Once again, the iPad Pro probably wouldn’t be faster than most computers if it was powered by a full-fledged operating system rather than a mobile OS:

https://www.youtube.com/watch?v=INs_bnk4yJQ

In one of the ads, Apple actually promotes Microsoft’s Word app on the iPad Pro which is pretty great to see, at least for Microsoft. The ad, which is titled “Do more with Word” also promotes Word’s compatibility with the Apple Pen on the iPad Pro. You can watch the 15-second long ad below:

https://www.youtube.com/watch?v=K–NM_LjQ2E

Apple’s latest ads are a lot like some of Microsoft’s Surface ads whether the company took on the MacBook and iPads — and it almost feels like we are back to the “PC vs Mac” era.

More about the topics: apple, Apple iPad, ipad, iPad Pro, microsoft, Microsoft Word, Pro, word