Samsung tops the list of global smartphone shipments. The Android smartphone manufacturer beat Apple last year to claim the no. 1 spot and even a year later, the position of contenders hasn’t changed much in the list, except for the US. CIRP( Consumer Intelligence Research Partners) data suggests that Apple had a good first quarter this year and most importantly, better than Samsung.
According to the data, in the US, iPhones claims 36 percent of the market share in terms of activations, making it the most popular smartphone brand bought in the US. However, the gap between and Samsung and Apple isn’t too broad. Arch rival Samsung claims 34 percent of device activations, sitting right behind Apple.
Apple and Samsung are followed by LG and Motorola with 11 and 10 percent share respectively.
“Samsung has typically had the highest share, from 30 percent to 39 percent, depending on their product launch calendars,” writes CIRP Partner and Co-Founder Mike Levin. “Apple share varied similarly, from 29 percent to 40 percent. The most notable trend has Motorola taking share from LG and threatening to take over third place in the smartphone market.”
The trade war between US and China and various other factors played their roles in making the iPhone sales follow the downward trend. Sales in European and Japanese markets are also negatively impacted. On the flip side, iPhones are doing quite well in the US, and according to analysts, Apple witnessed a 5 percent y-o-y increase in iPhone revenue, compensating the downward trend in the other markets.
It’s worth taking note that market share based on the number of activation doesn’t always reflect the number of product shipped.