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Back in 2016, Apple first announced iPhone SE. Apple projected the iPhone SE as an affordable smartphone starting at $399. However, Apple did not release any updated version of the device in the following years. Today, Nikkei reported that Apple is planning to release a successor to iPhone SE in 2020. This upcoming low-cost iPhone will feature 4.7-inch LCD display and share most of the same components with the flagship iPhones this year.
With this launch, Apple is planning to win back some customers from Chinese rivals including Huawei, Xiaomi, Oppo and Vivo. The decision to release to low-cost iPhone is not surprising given the fact that iPhone sales is declining year over year. Apple is planning to attract new customer base using low-cost devices and then monetize them through services like Apple TV Plus, Apple Music and others.
Apple is planning to release this new low-cost iPhone during Spring 2020.