Apple launch Apple TV+

At their special event Apple today launched Apple TV+, their new video service which features exclusive original shows, movies and documentaries, from some of the world’s most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more.

The service will be paired with an updated Apple TV app which brings together different ways to discover and watch shows, movies, sports, news and more in one app.  Users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline, as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year.

Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world. Additionally, the Apple TV app will offer access to the hundreds of thousands of movies and TV shows currently available for purchase or rent in the iTunes Store.

The all-new Apple TV app is coming to iPhone, iPad and Apple TV customers in over 100 countries with a free software update this May, and to Mac this fall. The Apple TV app will also be available on Samsung smart TVs beginning this spring and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future. Pricing and availability for the Apple TV+ video subscription service will be announced later this fall.