Apple analyst Ming-Chi Kuo sees weak demand for iPhone XR

Apple’s newest, stunningly expensive iPhones are predictably not flying over the shelves as phone buyers baulk at the firm’s exorbitant prices.

Analyst Ming-Chi Kuo has reduced his forecast of iPhone unit shipments, attributing this to lower demand for the iPhone XR. This is supported publicly by Apple’s frenzied attempts to push users into purchasing the XR with trade-ins and various subsidies.

Kuo’s forecast for the iPhone XR was previously 20 -25 million devices sold. That number has now been revised to 15 – 20 million units sold.

The iPhone XR was predicted to be the iPhone that would appeal the most, due to its lower pricing and colourful design. Apple itself came out to announce that it was one of its fastest selling iPhones. It’s unclear how to quantify that, given the lack of numbers.

Kuo predicts that Apple’s calendar Q1 2019 results will see sales from 38 – 42 million units ( a decline from 50 million units moved last year), as well as lower sales overall.

As Apple will no longer be reporting unit sales,  we won’t have as much of a window into the firm’s unit sales as we once did going forward. Nevertheless, the firm will use its higher pricing and accessory ecosystem to make up for lower sales.

Source: 9to5Mac