Report: Microsoft in the running to purchase Twitter, but is $30 billion too much?

Twitter hasn’t been doing pretty well in the recent times. The company still has around 350 million active users, and things aren’t looking really great for the social network. In the past couple of days, there has been a lot of rumours about Twitter’s sale. Today, CNBC reported that Google and Salesforce are interested in buying Twitter. Following the report, the folks at TechCrunch reported that Microsoft and Verizon are also interested in buying Twitter. However, a Microsoft spokesperson stated that the company has “nothing to share” at the moment, which isn’t anything surprising.

While it is still quite unclear why Microsoft may want to acquire Twitter, there are some theories: Microsoft could possibly integrate its other services such as Skype or even LinkedIn into Twitter. And let’s not forget that Microsoft’s Bing Translator is already integrated into Twitter.

[shunno-quote align=”right”]Twitter wants at least $30 billion[/shunno-quote]

Microsoft may not end up buying Twitter at the end of the day, however. The company recently bought LinkedIn for $26.2 billion and Twitter wants at least $30 billion for the sale, reports Recode. As the report notes, Twitter’s estimated price tag is $18 billion — but if the company is looking for $30 billion, it may not even be able to find any buyers. But of course, Google or Alphabet might still be interested in buying Twitter as the search giant is the king of online ads, and it probably doesn’t want to keep Google+ alive anymore. Salesforce, on the other hand, may not benefit much from Twitter as the company is mostly an enterprise company. It is worth noting that Microsoft was able to beat Google, Facebook and Salesforce to acquire LinkedIn, so all of these companies could be going head-to-head once again.

Do you think Microsoft should acquire Twitter? Let us know in the comment section below.

Image from Reuters/Kacper Pempel