Adobe shows how Microsoft HoleLens can be used to visualize Marketing Cloud data

At Adobe Summit event today, Adobe revealed its latest works in areas including Augmented Reality and Virtual Reality during the annual “Summit Sneaks.” In one of the demo, Adobe unveiled how Microsoft HoloLens can be used to change the way retail data is visualized. Because of its spatial mapping capabilities, HoloLens can allow retailers visualize and layer data over objects and even gives them the ability to see how consumers navigate physical spaces.

Watch the video above to know how in-store shopper interactions can be captured and visualized within Adobe Analytics using the data from Adobe Marketing Cloud. For instance, by placing sensors on its items, a retailer can see that a product is generating heavy foot traffic and release more variations and promotions to serve customer demand.