The return of GWX for Windows 7, but Microsoft has learnt some lessons from the last Windows 10 upgrade fiasco

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Windows 7 is going out of support in the 14th January 2020, but with hundreds of millions of PC users showing no sign of moving to Windows 10, Microsoft is once again planning to prompt users to upgrade to the latest version of their desktop operating system.

The last push to upgrade in 2015-2016 did much to harm Microsoft’s relationship with the PC community, with accusations that Microsoft tricked PC users into upgrading, and on many occasions upgraded them against their will.

On this occasion, Microsoft plans to take a more measured approach.

According to Matt Barlow, Corporate Vice President, Windows, beginning next month, if you are a Windows 7 user, you can expect to see a notification appear on your Windows 7 PC.

Microsoft says this will only appear a “handful of times in 2019” and users will be able to select an option to “do not notify me again.”

Microsoft is also launching an information site about the upgrade options at, but notably, this does not include a free upgrade.

The notification and advice are intended for home and small business users – enterprise users will, of course, have other options available, including continuing to pay for Windows 7 support.

Read more at Microsoft here.


More about the topics: microsoft, windows 10, windows 7