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AI Cracks Scent Code: Inside Osmo’s Race to Create Digital Fragrances

AI Cracks Scent Code: Inside Osmo’s Race to Create Digital Fragrances

Osmo turns plum into “digital scent” in 48 hours, but perfumers worry AI fragrance lacks soul. Industry giants already use similar tools.

by Abhijay Singh Rawat

Calendar icon June 27, 2025

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