A survey of US broadband subscribers by Parks Associates has shown significant interest in the Microsoft Surface, pegging in Q4 2012 at nearly half that of the iPad.
The survey found 44% of consumers planned to buy an iPad, vs 21% a Microsoft Surface.
This was nearly double of the interest in the Google Nexus, which scored only 12%.
Parks notes interest in the Microsoft Surface was down from Q3 2012, before full details of the Surface, including the somewhat high price, was revealed.
In some bad news for Apple, when given the choice between the iPad and the much cheaper iPad mini, 40% of consumers who intended to buy an iPad chose the cheaper device, which will place Apple’s iPad margins under pressure. It is of note that the presence of the iPad mini did not increase the percentage of users who were opting for an iPad – in fact the number has decreased, in line with Apple’s decreasing tablet market share.
If the buying intention translate into actual sales Microsoft may scoop up a significant portion of the tablet market, with Microsoft only needing to ease distribution around the country and the world.