Skype, who is in the process of being purchased itself by Microsoft, has just finalized its own purchase of GroupMe, the cross-platform group messaging client.
The year-old company has been raising a rapid following as a challenger to WhatsApp, and similarly uses data to send group messages, and also allow free conference calls to be set up.
GroupMe will be managed as a standalone brand, with the services being integrated over time, Skype CEO Tony Bates said.
â€œThe group messaging space in general is one of the most important markets for Skype,â€ he told Techcrunch via a Skype video call earlier today. He added: â€œGroupMe creates a very sticky instant feeling. Like Skype, it is an everyday interactive form of communication. Skypeâ€™s goal is to get to 1 billion users. Mobile is the place to do that.â€
GroupMe has a Windows Phone 7 client, but this was coded by an intern and is not feature-complete. Hopefully with its impeding Microsoft ownership more priority will be given to a client which support all of the features of their service.
Read more at TechCrunch here.