RIM CEO Thorsten Heins Takes A Dig At Nokia’s Position In Smartphone Market

In an interview to The Verge, RIM CEO Thorsten Heins has expressed his views about Nokia’s position in smartphone market. While Thorsten still feels confident about the couple of Blackberry 10 devices coming in Q1 2013 that will bring RIM on right track to its old position, when asked about comparing RIM’s decline to Nokia, he said the following,

“I think we’re in a different position, we have 80 million users today — Nokia doesn’t have that, they’re not in the service play, they have no value on top of the handsets.”

He also called Microsoft’s Windows Phone strategy “confusing”. He believes Microsoft is overwhelming its customer base with the different versions of Windows Phone, including Windows Phone 7 and 7.5, which aren’t compatible with Windows Phone 8. Windows Phone 8, meanwhile, is more tightly integrated with the upcoming Windows 8 desktop and tablet operating system.

“It’s confusing at the moment,” Heins said. “But that’s the way they communicate.”

Blackberry feels that they can retain the 80 million current users known internally  as “Blackberry People”. I personally think that their strategy is failing again because most of the 80 million Blackberry users are ready to switch to other modern platforms such as Windows Phone, iOS and Android. Anyway, he must definitely know more about the market than me for sure. So, let us see how his plans are going in the future!

Source: The Verge

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